Would you like to learn more about Instagram marketing strategy and how to make this social media platform work for you? Well there is no longer any need to wait. Just simply scroll down and keep reading to unlock the secrets to best practices for this hot website!
Social Media Advertising is a buzzword. In 2015, the revenues generated from social media advertising have reached to an estimation of $8.4 billion. Facebook, LinkedIn, Twitter and other social media networks are the real drivers of marketing and sales to generate leads online. It encompasses Facebook advertising, Twitter advertising, LinkedIn advertising and StumpleUpon advertising. The new social media networks such as Twitter, Facebook, LinkedIn offer capabilities and efficiency in solving the advertising problems. Social media is widely consumed on mobile network devices. About 86% Twitter users operate mobile services for social media advertisements, and 68% Facebook users are not at all behind. Facebook has a high level of user engagement, and there are some ad types for social media such as well performing posts engagement, page likes, website clicks, website conversions, video views, app engagement, event responses, etc.
Instagram about 320 million users on its photo sharing Facebook app on mobile which was founded in 2010. For almost a year Instagram app has been slowly giving big brands like Michael Kors, Macy's and Burberry, the capability to sponsor advertisements to targeted customers. And further, these ads brands can show up anytime on your newsfeed regardless of whether you are following these big brands or not. Instagram can be distinguished from other social media apps as it is devoted to photos or videos completely like users can upload their photos or videos and not any text as they can on Facebook and Twitter. The marketers use Instagram for connecting and interacting with the users. They use variety option to interact with their prospective customers such as tagging, mentioning, liking, commenting and direct messaging.
Appropriate Instagram marketing strategy include-
1. Right usage of Hashtags- The right approach to be followed by the marketers for an appropriate marketing strategy is to use the right hashtags. For this, they can seek help from the established brands and follow the hashtags that they are using.
2. Geotagging on Instagram- This feature by Instagram allows the users to upload the location with their photos, and this will help in creating a map of the user's photo posts.
As an Instagram Marketing Strategy platform, Instagram can be used to show off the features and style of the products and services of the brands. For instance, photos and videos of a salon can be posted on Instagram. Marketers can also include their employees on their Insta page to give it a more personalized touch. If you run, let's say, a restaurant, then you can come up with custom hashtags, and your customers can tag their favorite dish. Also, brands should post their ads on the right day and the right time.
The brands use Instagram to post promotional offers on their brands. They can generate discount coupons or vouchers for the customers who are following their Instagram page. This makes the customers feel special, and they spread positive word of mouth about such unique promotion of brands. This is one of the best ways to use Instagram as a marketing tool for increased revenues.
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