Do you need a quick Instagram guide for your big or small business? Then keep reading to pick up some wonderful tidbits to increase your presence on this hot social media network.
One of the best things that social media has brought to digital
marketing is that it allowed businesses to communicate with their target
market in a platform where they are always present. Moreover, it has
given them a way for brands, whether a big or small business, to get
richer insights from the accurate data that they can pluck out from
their activities on social media.
Instagram is one of these
platforms. It has become one of the most popular photo-sharing app that
is why a lot of businesses have already considered using the platform to
help increase awareness about a specific campaign or to boost sales.
Let's take a look at this quick Instagram guide for your business:
Post Great Pictures to Help Tell an Interesting Story About You
Creating
balance between photos with interesting and/or fun content and photos
that are somewhat hard-sell is the key to getting and keeping more
followers. You might want to keep this tip in mind because strong
content can sometimes make a small business strike gold.
Populate Your Account
For
this one, you'll have to be creative-you can start by cross-posting
Instagram content to your Facebook page, or riding on popular or
trending hashtags. Later on, when you already have a good number of
followers, you can move on to more aggressive ways to cultivate your
following, like holding a promo.This is a great Instagram marketing strategy to really help get your brand or business out there.
Follow back
Following
some of your followers back tells them that you give importance
to what they say. It builds more affinity to your brand, and it also
gives you the opportunity to repost or "regram" a post from them that
might be related to your business. If you're lucky, you might even
stumble upon photos of your products, with good reviews in the caption,
or content that might inspire new business ideas.
Use Hashtags
Take
time to create a hashtag that your business can own, and use this to
connect with your followers. You can build the story of your content
around this hashtag, and you can even use it to track posts about you.
Offer Something Different on Instagram
This probably the most valuable thing this Instagram guide can teach you.Make
sure that your content for Instagram does not simply mirror what you
are posting in your other social media accounts. There has to be a value
added in following you in another platform. For instance, you can post
behind-the-scenes stories through photos.
Instagram has helped
humanize a lot of big and small businesses. What gives this website an
advantage over other platforms is that it focuses on photo, which makes telling a story easier. It lets you reach out to your consumers in the
most human way possible.
The advice given here is all great for starters but how woud you like to have even more great FREE advice? Why not use a FREE guide to make the process easier and more streamlined for you. This can speed up your journey to success almost overnight.
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