Are you considering the possibilities of Instagram for a business page? Well you have come to the right place. Read to learn why you should hop on this opportunity right away to reap great benefits in the future.
To date, there are more than 300 million users on Instagram - most of which are more affluent and younger than users on any other social media platform. Not to mention, people are using their mobile devices more and more to engage with brands and to purchase a company's products online.
Many small businesses are turning to social media and mobile advertising to help create curiosity, grow their brand and ultimately sell more products and Instagram is great for both physical and online products or services. It's become a place where users are ready, willing and able to purchase right on the spot with their mobile devices.
Instagram has also become a measurable driver of both lead generation and sales and has become one of the most popular social media ad platforms helping small businesses reach millions of targeted customers and cash in on its supercharged targeting capabilities.
It is also a great place to gain an exclusive following where you can share high touch information about new products, new features or new services. And now with the integration of Instagram Ads you can expand your reach for very little effort and a small budget if you know what you're doing.
Whether you're running ads or not, if you're promoting your product in a niche market that isn't really profitable, you're probably wasting your time and money. Sinking money into advertising that doesn't produce a positive ROI is not only frustrating but also very common for small businesses. Unfortunately, the problem may not be the way you are marketing your product, but to whom are you marketing your product.
Why your business should leverage Instagram as a marketing tool and create an Instagram for business page.
#1 Visual Appeal
The ability to share stories and experiences visually through visual content is also a factor that continues to add users to this social site. Consumers prefer visual content because it is easier to read, understand and share rather than having to sift through pages and pages of content. On Instagram, you can post high quality photographs and videos that are authentic to your business.
You can use such visual content to tell the story of your business and to build a personality for your business. You can use it to showcase what happens behind the scenes adding transparency to your business.
#2 Flexibility in Editing
With Instagram, you do not only have an opportunity to upload original photos and videos, but also edit them to make them most relevant to your business. The filters allow you to add the effects you want by playing with colors, vignettes and lines. All this can help establish a strong brand appeal for your business without really costing you much.
#3 It Is For All Businesses
When you consider Instagram and the visual content it works with, the first thing that comes to mind is that it is best suited for product-based companies. They could possibly put up photographs of the products they are selling or product demo videos. The use of Instagram is not restricted to a particular business. Product and service-based businesses can use this social media platform alike. How you use it relies heavily on your creative ability.
Above all, it is a fun way to go about promoting your business. This can be one of the best advantages for creating an Instagram for business page.You can use user-generated content to your advantage, track your analytics and drive more and more traffic to your business.
So whether you're a small business or a big one, a budgeted business or one with a sufficiently large marketing budget, you must use Instagram as a marketing tool for your business.
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